National Sales Manager – FMCG (Namibia)

About the role

We are seeking an experienced, commercially driven National Sales Manager to lead and grow our FMCG sales operations in Namibia. The role focuses on driving revenue, market share, distribution and building strong relationships with key trade partners across the country.

Key responsibilities

• Develop and execute the sales and commercial strategy for the Namibian market.
• Drive revenue, volume, market share, distribution and profitability growth across all sales channels.
• Identify new customers, channels and distribution opportunities to expand market reach.
• Build and maintain strong relationships with retailers, wholesalers, distributors, buying groups and other trade partners.
• Lead customer negotiations, trading terms and commercial agreements.
• Execute sales plans across modern trade, wholesale, traditional trade, salons, informal trade and other relevant channels.
• Support new product launches, customer sell‑in, distribution and trade activation.
• Monitor pricing, product mix, trade investment and promotional performance.
• Track competitor activity, market trends and translate insights into commercial actions.
• Collaborate with Marketing, Finance, Supply Chain and other internal stakeholders for strong commercial execution.
• Lead, coach and develop the sales team, setting clear objectives and performance standards.
• Provide regular sales forecasts, performance reporting and commercial insights to management.

Required profile

• Grade 12 / Matric or equivalent; relevant business or sales qualification is advantageous.
• Strong FMCG sales and commercial management experience, preferably in beauty, haircare or personal care.
• Proven track record of delivering sales growth and expanding distribution.
• Deep knowledge of the Namibian FMCG and retail environment.
• Strong commercial, negotiation and financial acumen.
• Leadership and people‑management capability.
• Excellent communication, stakeholder‑management and presentation skills.
• Analytical and results‑oriented approach.
• Valid driver’s licence and willingness to travel as required.

Required skills