SEO/SEM Specialist – Remote Full‑Time

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. Working remotely, you will shape our keyword strategy, optimise website content, and manage PPC campaigns to maximise ROI and boost visibility across major search platforms.

Key responsibilities

• Conduct ongoing keyword research, discovery and optimisation to drive organic traffic.
• Optimise website content, meta tags, landing pages and site structure for SEO and user experience.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and coordinate fixes with developers.
• Launch, monitor and optimise paid search campaigns on Google Ads and Bing Ads.
• Develop and execute link‑building strategies to increase domain authority.
• Track, report and analyse website analytics (GA4), PPC performance and SEO metrics to provide actionable insights.
• Research competitor advertising, keyword strategies and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years proven experience as an SEO/SEM Specialist with a portfolio of successful campaigns.
• Reliable internet connection with backup supply to ensure zero downtime.
• Strong understanding of current search engine algorithms, ranking factors and AI‑driven search trends.
• Experience with HTML, CSS and JavaScript development constraints is a plus.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML
• CSS
• JavaScript