Sales Area Manager: North East

About the role

The Sales Area Manager for the North East will lead, coach and manage a team of sales representatives to achieve sustainable volume, revenue and profit growth. This role is accountable for executing the commercial strategy, strengthening customer partnerships and ensuring superior outlet execution across the assigned area.

Key responsibilities

• Lead, coach and develop sales representatives to build a high‑performance culture.
• Drive achievement of volume, value and profitability targets across all channels.
• Develop and execute channel and customer plans aligned with market opportunities.
• Identify growth opportunities through market analysis, outlet segmentation and portfolio optimisation.
• Ensure consistent execution of planograms, promotional activities and PICOS across outlets.
• Conduct regular trade visits, monitor standards and implement corrective actions.
• Manage sales assets for optimal placement, utilisation and ROI.
• Use sales systems and dashboards to translate insights into performance improvements.
• Collaborate with Marketing, Finance, Supply Chain and other functions for integrated planning.
• Ensure compliance with labour legislation, company policies and governance standards.

Required profile

• Recognised degree in Business Administration, Marketing or related field.
• Minimum 7 years’ sales experience, preferably in FMCG.
• At least 3 years in a supervisory or people‑management role.
• Proven experience managing a customer portfolio across a defined geographic area.
• Valid Code B / BE driver’s licence.
• Solid understanding of sales systems, data analysis and performance reporting.

Required skills