Market Data Analyst – Tourism Research

About the role

The Namibia Tourism Board is seeking a Market Data Analyst to collect, interpret and present market data that supports strategic decision‑making for tourism promotion. The role works closely with marketing, sales and product teams to identify trends, assess market conditions and provide actionable insights that drive growth.

Key responsibilities

• Gather quantitative and qualitative data from internal and external sources such as surveys, government databases and CRM systems.
• Analyse market trends, customer demographics, competitor activities and industry performance using SWOT, PESTEL and other frameworks.
• Prepare research reports, dashboards and presentations that translate complex data into actionable insights for management.
• Maintain and update the division’s tourism research database and manage enquiries for research information.
• Support the development of forecasting models, predictive analytics and segmentation analysis.

Required profile

• Bachelor’s degree in Statistics, Economics, Marketing, Business Analytics, Data Science or related field.
• Minimum three years of experience in research and/or data analysis.
• Strong critical thinking, attention to detail and ability to meet deadlines.
• Excellent communication and presentation skills, with experience working in cross‑functional teams.

Required skills

• Microsoft Excel
• Data visualization tools (Power BI, Tableau)
• Statistical software or languages (SPSS, R, Python, SQL)
• Survey platforms (Qualtrics, SurveyMonkey)
• Knowledge of CRM and marketing analytics platforms (Google Analytics, HubSpot)