Branding & Promotion Officer – Tourism Marketing

About the role

The Namibia Tourism Board is seeking a Branding & Promotion Officer to lead the development and execution of marketing and brand initiatives that showcase Namibia as a premier tourism destination. The role will manage advertising campaigns, promotional material production, media relations and guest engagement, ensuring consistency with NTB’s brand standards across both international and domestic markets.

Key responsibilities

• Develop and maintain consistent brand messaging, visual identity and brand guidelines across all platforms and stakeholder communications.
• Plan, execute and monitor advertising campaigns across digital, print, TV, radio and out‑of‑home channels, managing budgets and media buying.
• Coordinate production of marketing collateral such as brochures, maps, flyers and merchandise, ensuring quality and timely distribution.
• Build and maintain relationships with local and international media, organise press trips, and manage guest‑engagement activities including VIP visits and influencer collaborations.
• Lead marketing projects from concept to delivery, creating timelines, budgets and resource plans while reporting on performance and ROI.
• Provide administrative support including file management, meeting coordination, procurement and expense tracking.

Required profile

• Bachelor’s degree (NQF Level 7) in Marketing, Communications, Tourism or a related field.
• Minimum three years of experience in marketing, branding, tourism promotion or media coordination.
• Strong knowledge of the Namibian tourism industry and its products.
• Experience with digital marketing and CRM platforms is preferred.

Required skills

• Proficiency with Google Ads and Meta Ads platforms.
• Experience using Adobe Creative Suite.
• Knowledge of SEO/SEM and digital marketing analytics tools.
• Familiarity with CRM systems for campaign management.