Marketing Director

About the role

The Marketing Director will shape and execute the company’s long‑term integrated Marketing and Trade Marketing strategy, aligning it with overall business objectives. This senior leader will drive sustainable, profitable growth by increasing market share, strengthening brand equity, and delivering superior consumer, shopper, and customer experiences.

Key responsibilities

• Develop, implement and optimise integrated marketing, commercial and trade‑marketing plans that support growth ambitions.
• Lead brand and portfolio management to ensure profitable market‑share expansion and enhanced brand equity.
• Leverage consumer, shopper and customer insights to create consumer‑centric marketing programmes.
• Design and execute category growth strategies, pricing architecture and promotional effectiveness initiatives.
• Oversee innovation pipelines across products, packaging and consumer experiences.
• Manage trade‑marketing execution across all channels, ensuring best‑in‑class shopper engagement and point‑of‑sale excellence.
• Control marketing budgets and investments to maximise ROI and meet performance targets.
• Build strong relationships with internal and external stakeholders, agencies and strategic partners.
• Analyse market trends, competitor activity and channel opportunities to identify risks and growth levers.
• Lead, coach and develop the Marketing and Trade Marketing teams, fostering a culture of innovation and accountability.

Required profile

• Post‑graduate degree in Marketing, Business Administration, Commerce or a related field.
• Minimum 15 years of FMCG experience, including at least 5 years at an executive level.
• Proven track record in brand, portfolio and category management, commercial strategy and trade marketing.
• Strong understanding of consumer, shopper and customer insights and their application to growth strategies.
• Demonstrated success in delivering integrated marketing plans that generate profitable growth.
• Solid financial acumen with experience managing marketing investments and profitability.

Required skills

• Microsoft Office
• Marketing performance analytics tools